Getting on Shopify Plus was the right call.
You made the move, you're live, and the fundamentals are solid. But if you're honest, the store you launched isn't quite the store you envisioned. There are friction points in the checkout that you know are costing you conversions. Operational workflows that still require more manual steps than they should. A customer experience that's good — but not as good as it could be.
That gap between where you are and where you want to be? That's exactly what we work on.
The Platform Is Powerful. Getting Everything Out of It Takes Work.
Shopify Plus gives you extraordinary capability — but capability isn't the same as results. The platform opens the door. What you do on the other side of that door determines your actual outcomes.
Most Shopify Plus stores we work with are leaving money on the table in a few predictable places.
Checkout friction that's quietly killing conversions. Shopify Plus is the only plan that gives you access to the checkout — meaning you can customize it, not just accept it as-is. That's significant. The checkout is where decisions are made and abandoned. Every unnecessary field, every moment of confusion, every missing trust signal is a lost sale. Most stores aren't using this capability anywhere near its potential.
Product and collection pages that don't convert. Your product page is your best salesperson. It needs to answer every question a customer might have, build confidence, handle objections, and make the next step obvious — all without the customer having to work for it. Generic theme layouts rarely do this well for the specific way you sell.
Operational workflows that still feel manual. Shopify Plus includes Shopify Flow — a powerful automation engine that can handle inventory alerts, fraud checks, order routing, customer tagging, loyalty triggers, fulfillment rules, and dozens of other workflows automatically. Most stores have barely touched it. The result: staff doing by hand what the platform could be doing for them.
Integrations that don't quite fit. The Shopify App Store has excellent tools — but off-the-shelf apps are built for the average store, not your store. Sometimes the right solution is a custom integration that connects Shopify Plus to your ERP, your 3PL, your wholesale platform, or your specific operational requirements in exactly the way you need.
A storefront that doesn't reflect your brand at its best. You launched on a theme because you needed to launch. Now that you're live and stable, there's a real opportunity to design a storefront that genuinely differentiates you — one that builds trust, reflects your brand identity, and is optimized for how your customers actually shop.
What We Do
We work with Shopify Plus merchants who want to go from "running on Shopify Plus" to "getting everything Shopify Plus has to offer."
That means different things for different businesses. It might be:
Conversion rate optimization — A systematic look at where visitors are dropping off and why. We audit your checkout, product pages, collection pages, and mobile experience, then implement specific changes with measurable impact. Not guesswork. Not redesigning for the sake of it. Targeted improvements to the moments that matter most. Our Growth Service is built around this.
Custom Shopify Flow automation — Mapping your operational workflows and building automations that eliminate manual steps, reduce errors, and free your team up for work that actually requires a human. Inventory management, order routing, customer segmentation, fraud prevention — the list of what's automatable is longer than most merchants realize.
Custom checkout and storefront development — Using Shopify Plus's checkout extensibility and theme customization to build experiences that are specific to your brand and your customers. Not a template. Not a plugin stack. Custom work that fits your business precisely. Our Design Service handles everything from full theme redesigns to targeted page-level improvements.
Custom integrations — Connecting Shopify Plus to the other systems in your stack. ERP, accounting, wholesale portals, loyalty platforms, 3PLs — built properly, so data flows reliably without manual intervention.
B2B storefront optimization — If you're running B2B through Shopify Plus, there's likely significant room to improve the wholesale buyer experience, streamline account management, and reduce the operational overhead of managing wholesale customers.
Multi-market refinement — If you're running multiple markets and finding that the experience in one or more of them isn't converting the way your primary market does, we can dig into why and fix it.
How We Approach It
We don't show up with a pre-packaged solution and try to fit your business into it.
We start by understanding what you're actually trying to accomplish — where you're losing sales, what's creating operational drag, what your customers are telling you (directly or through their behavior), and what growth looks like for your business over the next 12-24 months.
From there, we identify the highest-impact work and sequence it in a way that makes sense — what to fix first, what can wait, what will compound over time.
Some clients come to us with a specific problem they already know they have. Others want a comprehensive look at everything. Either works. We'll meet you where you are.
What we won't do is recommend complexity for its own sake, sell you a custom solution when an existing tool does the job, or propose work that doesn't have a clear reason to exist.
We've been doing this for 10+ years. We've seen what works and what doesn't. We'll tell you the truth about both.
The Opportunity Cost of Waiting
Here's the thing about conversion rate optimization and operational efficiency work: the longer you wait, the more expensive the delay.
If your checkout is converting at 2.8% and it should be at 3.5%, that gap exists on every single order that goes through your store, every day. A workflow that requires three manual steps instead of one is costing staff time on every order, every day. These aren't one-time costs. They compound.
The retailers who get the most out of Shopify Plus aren't necessarily the ones who launched on it first. They're the ones who continuously invest in making it work harder for their business.
You have the platform. Let's use it properly.
Book a free consultation and tell us what you're working with. We'll take a look and give you an honest assessment of where the biggest opportunities are — and what it would take to capture them.
Already on Shopify but still on a standard plan? If you're wondering whether Shopify Plus is right for your business, our migration service covers the full upgrade path. We can help you understand what Plus unlocks for your specific operation and whether it makes sense to move.
Matagora is a top 1% Shopify Partner specializing in Shopify Plus implementation, customization, and growth. Based in Montreal, working with retailers across North America and beyond.
