We're Retailers Too

Before we became Shopify experts, we built and ran retail businesses. We know what it's like to be in your shoes—late nights, inventory headaches, tech frustrations, and figuring out how to make every sale count.

Our Story

We started in retail, not consulting.

Our first business was a pop-up shop marketplace for online-only brands. We managed to scale it up, earned backing from Silicon Valley's Y Combinator, and gave independent brands access to affordable physical storefronts. Then COVID hit—and physical retail stopped overnight.

So we adapted. We built an online store marketplace to support our retail partners, learned ecommerce the hard way, and even developed our own Shopify app to support buy-online-pick-up workflows. Along the way, we worked with hundreds—eventually close to a thousand—brands.

Two people wearing green 'MATAGORA' shirts standing in front of a 'Y Combinator' sign on an orange wall.
Y Combinator Backed

That's when the calls started.

About broken setups, messy Shopify stores, and systems that didn't match how real retail actually works.

We saw the same pattern over and over: independent retailers trying to compete with big-box players using tools that weren't designed for them—and support that didn't understand their reality.

So we decided to focus on helping retailers get their tech right.

Over the past decade, we've run retail businesses across pop-ups, online stores, and permanent locations. We've migrated nearly 100 Shopify stores, all with a 5-star track record. We know what it's like to manage inventory during peak season, fix issues under pressure, and make tech decisions when cash flow actually matters.

Most retail tech is built by people who've never worked a register or handled a system change mid-season. We have—and that experience shapes everything we do.

Matagora exists to give independent retailers the right setup to compete, without wasting time, money, or energy.

Our mission? To empower local retailers with tech that works for them.

Our Team

Two entrepreneurs, one mission: champion local retail.

CK

Ops & Growth

Brings hands-on experience across ecommerce, mall operations, and marketing finance. Raised by SMB entrepreneurs—so the realities of running a small business are understood firsthand.

WZ

Tech & Product

Delivers and scales complex technology and product initiatives, leveraging experience with multinational clients to design practical, high-impact solutions that help independent retailers grow and thrive.

Our Values

No Nonsense

We skip the jargon and get straight to what matters for your business.

We Get It

As SMB entrepreneurs ourselves, we understand the challenges you face.

Excellence

Top 1% Shopify Partner status means you get the best expertise available.

Long-Term Partners

We don't disappear after launch. Your success is our success.

Stats That Matter

10+

Years Experience

~100

Successful Migrations

100%

5-Star Reviews

Top 1%

Shopify Partner

Ready to Work With Us?

Let's chat about your Shopify migration. No pressure, no obligations—just helpful advice from fellow entrepreneurs who've been in your shoes.

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