Challenge: Checkout Friction Was Costing Sales
État de Choc, one of Montreal’s most respected artisanal chocolate boutiques, had built a loyal customer base—but their Lightspeed ecommerce and POS setup was actively hurting conversions.
The challenges were clear:
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Broken Online Checkout Experience
Customers frequently encountered issues during checkout. While many loyal shoppers took the time to report problems, many others likely abandoned their carts without saying a word—resulting in lost revenue. -
Disconnected Online and In-Store Operations
Ecommerce and POS were not working together smoothly, creating friction for both customers and staff. -
Missed Digital Marketing Opportunities
Without automated email marketing or integrated social commerce, État de Choc was leaving revenue on the table.
The business needed a modern, reliable, omnichannel platform that could support both its brand and growth ambitions.
Solution: Full Lightspeed to Shopify POS & Ecommerce Migration
We executed a complete migration from Lightspeed to Shopify, covering ecommerce, POS, and marketing—while keeping the boutique operational throughout the transition.
What We Delivered
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Optimized Shopify Ecommerce Site
Built a high-performance Shopify store with a fast, frictionless checkout experience to eliminate customer frustration and increase conversions. -
Shopify POS Integration
Unified online and in-store sales, enabling customers to buy online and pick up in store without friction. -
Native Marketing Tools Activation
Enabled Shopify Email for automated campaigns and Instagram Shopping for shoppable social posts—without relying on paid third-party apps. -
Zero-Downtime Migration
All data and workflows were transferred cleanly, ensuring business continuity.
Owner Feedback – Maud:
“It has truly been a pleasure working with Matagora on the migration. They were very responsive and made the process much easier. I would recommend Matagora to everyone and would definitely work with them again in the future.”
Outcome: A Better Experience for Customers and Staff
✅ Checkout Issues Eliminated
Customers can now complete purchases smoothly, leading to higher conversion rates and fewer abandoned carts.
✅ Stronger Online & In-Store Performance
Unified systems improved fulfillment, increased foot traffic, and boosted digital engagement.
✅ Lower Costs, Better Tools
By using Shopify’s built-in marketing and social commerce features, État de Choc reduced reliance on third-party apps.
✅ Scalable Foundation for Growth
The business now runs on a stable, flexible platform designed to support long-term expansion.
Key Takeaways
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Checkout Performance Directly Impacts Revenue
Even small checkout issues can silently cost sales. -
Omnichannel Matters
POS and ecommerce must work together to deliver a consistent customer experience. -
Shopify’s Native Tools Reduce Complexity
Built-in email and social commerce tools often replace paid apps. -
Expert-Led Migrations Reduce Risk
Clean data, no downtime, and faster ROI come from working with specialists.
If your store is struggling with checkout issues, disconnected POS systems, or underperforming ecommerce, schedule a call with us to see how a Shopify migration can unlock growth—just like it did for État de Choc.
