Challenge
7B Boardshop, a community-driven skateboard and snowboard lifestyle store in Sandpoint, Idaho, was struggling with its Lightspeed setup. The website barely generated traffic, and on a good month, the store would receive just one online purchase. Rory, the owner, realized that Lightspeed was holding the business back and limiting its growth potential. Additionally, the store was missing out on key marketing tools and seamless omnichannel integration that could drive both online and in-store sales.
Rory was initially reluctant to migrate because of a previous bad experience—during a past migration, he had to manually re-enter all barcodes for his entire inventory, leading to long nights and frustration. We assured him this would not happen with us, and that none of our merchants had ever faced this issue.
Solution
We migrated 7B Boardshop’s entire retail stack—both in-store and online—from Lightspeed to Shopify, ensuring a seamless transition.
This included:
✅ Launching a high-performing Shopify e-commerce site using a modern, conversion-optimized theme.
✅ Enabling Shopify’s free marketing tools, such as Google Shopping, Instagram Shopping, and automated email marketing.
✅ Integrating Shop Pay for 1-click checkout, improving the overall customer experience.
✅ Setting up Shopify POS to unify in-store and online sales, enabling features like buy online, pick up in-store (BOPIS) and showrooming.
✅ Maintaining all existing barcodes, eliminating the risk of past migration issues.
✅ Completing the entire migration in just 14 business days, with continued post-launch support to ensure Rory and his team were fully empowered to run their new inventory and accounting workflows.
Outcome
🚀 3X Sales Growth – Within months of launching on Shopify, online and in-store sales tripled, unlocking new revenue potential.
📈 Increased Web & Foot Traffic – The new Shopify setup led to a steady rise in online visitors and drove more customers to the physical store.
🛍️ Seamless Omnichannel Experience – Customers can now browse, buy, and pick up with ease, strengthening engagement and sales conversions.
✅ No Barcode Rework – Unlike his past migration, Rory retained all his barcodes, avoiding unnecessary headaches and manual work.
Takeaways
By switching to Shopify, 7B Boardshop transformed from a struggling online presence to a thriving omnichannel retailer. The migration unlocked powerful e-commerce tools, improved checkout experiences, and streamlined in-store operations—allowing the store to focus on what it does best: serving its passionate community of riders.
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