Challenge:
État de Choc, one of Montreal’s top artisanal chocolate boutiques, faced significant hurdles with its Lightspeed ecommerce and POS setup. Customers frequently reported issues with the online checkout process, leading to lost sales and frustrated buyers. While many customers took the time to notify the boutique of these issues due to their love for the brand, countless others likely abandoned their purchases altogether.
Beyond technical challenges, État de Choc was missing out on key digital marketing opportunities, such as automated email campaigns and social media-integrated shopping. The boutique needed a modern, seamless omnichannel solution to unify its online and in-store operations while enhancing the customer experience.
Solution:
We migrated État de Choc’s entire business stack from Lightspeed to Shopify, ensuring a smooth transition with minimal downtime. This included:
- Optimized Shopify Website: We built a high-performing ecommerce site with a frictionless checkout process, improving the overall shopping experience.
- Integrated Shopify POS: We connected the in-store and online experience, allowing customers to buy online and pick up in-store seamlessly.
- Enhanced Marketing Tools: The boutique gained access to Shopify’s free email marketing apps and Instagram integration for shoppable posts, significantly boosting digital engagement.
Outcome:
✅ Seamless Shopping Experience: Customers no longer faced checkout issues, leading to increased conversions and improved customer satisfaction.
✅ Stronger Online & In-Store Traffic: With a frictionless ecommerce experience and a well-integrated pickup system, foot traffic and online engagement grew substantially.
✅ Cost Savings & Scalability: By leveraging Shopify’s built-in marketing and social commerce tools, État de Choc eliminated unnecessary third-party app costs and improved its outreach without extra expenses.
Takeaways:
By transitioning to Shopify, État de Choc not only solved its checkout and operational challenges but also positioned itself for long-term growth. With a better customer experience, improved marketing capabilities, and seamless omnichannel integration, the boutique is now thriving both online and in-store—unlocking new opportunities to scale its business.
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