Run your ecommerce business without hiring another full-time manager.
Matagora gives you experienced, hands-on ecommerce management for your Shopify store—so you can stop chasing product updates, apps, promotions, reports, and issues across five different people and get back to running the business.
See if a fractional ecommerce manager is right for your storeA practical conversation. No pressure. No complicated pitch.
10+ years of ecommerce experience. Our own stores. Our own apps. More than 100 stores supported.
Your store does not need another random task completed. It needs someone who owns the bigger picture.
When ecommerce becomes important enough to need attention every day, it often becomes one more responsibility for the owner, the retail manager, the marketing person, or an already-overloaded team member.
The work then gets fragmented. Products wait to be updated. Promotions are rushed. Apps create new problems. Inventory and online sales are managed separately. Reports show what happened, but not what to do next. Small issues stay small until they start costing time, margin, and customer trust.
Hiring a full-time ecommerce manager can solve the capacity problem—but it also creates a new one. You have to find the right person, pay the salary, provide benefits, train them on your business, manage their priorities, and hope they stay long enough to build momentum.
Matagora gives you the capability without asking you to build an entire ecommerce department first.
"Ecommerce manager" is a much bigger role than keeping a website up to date.
Current ecommerce manager roles commonly combine responsibilities that would otherwise be spread across a merchandiser, digital marketer, Shopify administrator, analyst, project manager, and sometimes a customer experience or operations lead.
Matagora is built around that combination.
A full-time ecommerce manager is rarely just the salary.
Indeed's Canadian salary data reports an average ecommerce manager salary of approximately $70,000 per year, with recent postings ranging from roughly $40,600 to $120,500, depending on experience, location, and employer. Some current Canadian postings for broader ecommerce and digital marketing ownership advertise $80,000–$100,000 or more.
The salary is only the starting point. Employer payroll contributions, benefits, recruiting, onboarding, training, management time, and the cost of replacing a poor fit all add to the real cost. Canadian employment-cost benchmarks commonly estimate total employer cost at approximately 1.25–1.40 times base salary, before considering the opportunity cost of a slow ramp or failed hire.
That means a $70,000 salary can become approximately $87,500–$98,000 in total annual employment cost before the business has counted the owner's time spent recruiting, training, reviewing, and correcting the work.
If the hire does not work out, SHRM cites replacement costs ranging from approximately 50% to 200% of annual salary, depending on the level of the employee.
A fractional ecommerce manager is not automatically the cheapest option in every situation. It is often the more sensible option when you need experienced ownership now, but do not yet need—or cannot responsibly justify—a full-time role.
A fractional ecommerce manager who works inside the business—not around it.
Matagora becomes the experienced ecommerce owner your team can rely on. We learn how your business works, what you sell, how your customers buy, where your store is getting stuck, and which opportunities are worth pursuing first. Then we help turn that understanding into a focused operating plan and consistent execution.
You get a senior ecommerce partner who can think strategically, work practically, and keep the work moving.
Why Matagora is different from a typical agency or consultant
Matagora is not here to sell you a larger package of disconnected tasks.
We have more than 10 years of ecommerce and Shopify experience. We have run our own stores, built our own apps, and worked with more than 100 stores. That means we understand the decisions behind the work—not just how to complete a ticket.
We know that a beautiful website is not enough if the inventory is wrong. A promotion is not successful if it damages margin. An app is not an improvement if the team cannot operate it. A report is not useful if it does not lead to a decision.
No handoffs between a strategist, a developer, and an account manager who each know only one part of the store.
What changes when ecommerce has a clear owner
Matagora is a good fit if…
- Your Shopify store is important to the business, but no one has enough time to own it properly.
- You are doing too much ecommerce work yourself.
- You have a marketing agency, developer, or internal team, but no one coordinating the whole channel.
- Your store has grown more complex than your current processes.
- You need experienced help before committing to a full-time hire.
- You are considering hiring an ecommerce manager and want to test the role in the real business first.
- You need someone who understands both online retail and the realities of running a physical store.
It may not be the right fit if…
You are looking for someone to perform only isolated production tasks with no ownership of priorities, or you need a full-time internal employee working exclusively inside your organization every day.
The goal is not to force every retailer into a fractional model. The goal is to give you an honest answer about the level of ecommerce support your business actually needs.
Start with clarity, not a long-term commitment.
Understand the store
We look at your current Shopify setup, sales process, team, tools, constraints, and priorities.
Find the highest-value work
We separate urgent problems from useful improvements and identify the work most likely to reduce friction or unlock growth.
Set the operating rhythm
We agree on priorities, responsibilities, communication, and what success should look like.
Execute and improve
We manage the work, coordinate the right people, report back clearly, and adjust as the business learns.
Build independence where it helps
We document processes and train your team where appropriate. The aim is not to make you dependent on Matagora. The aim is to make your business easier to run.
Built by people who have actually operated ecommerce businesses.
Matagora brings more than platform knowledge. We bring the practical judgment that comes from running stores, building apps, solving operational problems, and supporting retailers through real change.
We are also a top 1% Shopify Partner, backed by Y Combinator, with 10+ years of experience helping retailers use technology more effectively.
Our work has included Shopify migrations, POS and ecommerce operations, custom workflows, staff training, and ongoing support. Clients have trusted us with large inventories, customer records, order histories, complex retail workflows, and the details that cannot be left to chance.
You do not need another vendor who waits for instructions. You need an experienced partner who can see what needs to happen next.
Common questions
Is this just a marketing agency?
No. Marketing may be part of the work, but fractional ecommerce management is broader. The focus is on operating and improving the ecommerce channel as a business, including Shopify, merchandising, promotions, workflows, reporting, coordination, and execution.
Is this the same as hiring a freelancer?
Not necessarily. A freelancer may complete assigned tasks. Matagora's role is to help prioritize the work, connect the pieces, and take responsibility for moving ecommerce forward.
Do we need to use every service?
No. We start with what your business actually needs. Some retailers need a recurring operating partner. Others need help stabilizing the store, preparing for a launch, improving workflows, or deciding whether a full-time hire is justified.
Will you replace our team or agencies?
Usually, no. We can work alongside your team and existing partners. Our role is often to provide the ownership and coordination that is missing between them.
Can you help us decide whether to hire full-time?
Yes. A fractional engagement can give both sides evidence about the workload, responsibilities, working relationship, and results before you commit to a permanent role.
Do you only work with Shopify stores?
Matagora specializes in Shopify and Shopify-connected retail operations. If your current platform is creating problems, we can also help assess whether a Shopify migration or a different operating setup makes sense.
How do we start?
Book a practical conversation. We will ask about your store, your current workload, and what is not getting done. If fractional ecommerce management is not the right answer, we will tell you.
See if a fractional ecommerce manager is right for your store.
Let's talk through your store, your current workload, and what is not getting done.
A practical conversation. No pressure. No complicated pitch.
Book a Practical Conversation