Challenge: Chez Rhox, le Geek Stop, has been a go-to destination for anime, gaming, and Asian merchandise enthusiasts for over a decade. The founder, Rhox, and her team are widely known at conventions for their curated product selection and deep engagement with the fan community.
Despite strong offline performance, the online store was underperforming:
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Low Conversions: Customers frequently abandoned carts due to poor checkout flow and site limitations.
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Disconnected Systems: Ecommerce and in-store operations weren’t fully synchronized, creating operational inefficiencies.
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Limited Online Reach: International sales were virtually non-existent due to platform constraints and a lack of optimized channels.
The store needed a migration to a platform that could unify POS and online sales, streamline operations, and support international growth.
Solution:
Matagora executed a full Lightspeed-to-Shopify migration, handling the entire stack — ecommerce, Shopify POS Pro, and customer/product/order data. Key steps included:
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Zero-Downtime Migration: Every order history, customer record, and product was preserved, ensuring no disruption to business operations.
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Shopify Store Rebuild: Launched a modern, conversion-focused online store with intuitive navigation and optimized checkout.
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Unified POS + Ecommerce: In-store and online operations now work seamlessly, including inventory sync and order fulfillment.
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Team Training & Adoption: Rhox and her staff were trained to manage Shopify confidently, enabling autonomy and efficient workflows.
Outcome:
✅ No downtime, no data loss — the store maintained continuous operations throughout migration.
✅ Higher Conversions — online conversion rates increased immediately after launch.
✅ International Reach Expanded — previously non-existent international orders are now a measurable revenue stream.
✅ Simplified Operations — Shopify POS Pro streamlined in-store tasks, freeing staff time for customer engagement.
✅ Improved Traffic & Engagement — modernized site attracts and retains more visitors.
Store Manager Feedback:
"Since migrating to Shopify with Matagora's help, sales — particularly online — are noticeably up. It’s especially exciting to see lots of international orders that were otherwise non-existent with Lightspeed."
Takeaways:
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Platform Limitations Cost Revenue: Legacy POS systems like Lightspeed can silently suppress sales and limit expansion.
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Unified Commerce Drives Efficiency: Synchronizing POS and ecommerce reduces operational friction and errors.
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Data Integrity Matters: Clean, full migrations prevent losses and preserve years of critical business information.
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Expert-Led Migration Minimizes Risk: Skilled execution ensures smooth launch and adoption without downtime or disruption.
Chez Rhox’s success demonstrates how independent specialty retailers can scale online while maintaining operational excellence — when paired with the right technology and a trusted migration partner.
If your store is struggling with low conversions, disconnected systems, or limited international reach, get in touch with us to explore how a Shopify migration can unlock real operational and sales results.